Strategic Capabilities
A comprehensive toolkit designed to cover every aspect of your digital presence, from acquisition to retention.
Growth & Strategy
Digital Marketing
Advertising Platforms
Analytics Tools
Design Tools
Web & CMS
AI Tools
Professional Experience
A track record of delivering results across industries.
Digital Marketer & Social Media Manager
March 2026 – Present- ●Spearhead Shopify website development, including complete store setup, theme customization, and comprehensive on-site optimization.
- ●Execute advanced SEO, AEO, and GEO strategies to maximize visibility across traditional search engines and emerging AI platforms.
- ●Direct social media strategy and manage high-performing ad campaigns as a Performance Marketer, driving targeted traffic and measurable conversions.
- ●Leverage AI-driven marketing tools, including Claude, to accelerate content creation, formulate data-backed marketing strategies, and optimize performance marketing workflows.
Digital Marketing Executive
January 2025 – February 2026- ●Owned end-to-end digital marketing for 3 brands across India and the US (Cosmos Manpower, Cosmos Services LLC, Cosmos Medical Care) — managing strategy, execution, and reporting as a solo marketer function.
- ●Planned and executed Meta Ads campaigns for lead generation and brand awareness; consistently managed monthly ad spends across 5+ client accounts under Cosmos Services LLC – USA.
- ●Boosted total followers by 55% through strategic content planning, ad campaigns, and audience segmentation across platforms.
- ●Maintained and SEO-optimized multiple WordPress and Wix websites; implemented on-page improvements (meta tags, URL structures, internal linking) that improved organic visibility across target keywords.
- ●Built AI-assisted content pipelines using ChatGPT for caption generation and Canva for visual design — reducing content production time while maintaining brand consistency.
- ●Ran targeted LinkedIn Ads and managed company pages for B2B client acquisition; delivered a 10–13% candidate fulfillment rate via targeted lead generation.
- ●Coordinated digital strategy across cross-border teams in India and the US, aligning marketing timelines with sales cycles and campaign goals.
Digital Manager
February 2018 – January 2025- ●Delivered SEO, SEM, content strategy, and social media marketing for 8+ clients across e-commerce, education, NGOs, and media — including SnipeZine, Vacoustics, Brand Chanakya (EduWings), The Scorpion Goddess, and Gargi's Recycled Handicrafts.
- ●Built and optimized websites on WordPress and Wix for clients, incorporating on-page SEO, responsive design principles, and conversion-focused layouts.
- ●Managed multi-platform social media presence across Instagram, YouTube, Twitter, and music portals — creating content calendars, trend-responsive posts, and graphic assets using Canva and VistaCreate.
- ●Ran Google Ads and Facebook Ads campaigns for client lead generation; used Google Analytics and SEMrush for performance tracking and campaign iteration.
- ●Developed off-page SEO strategies including link building, forum outreach, and content syndication to improve domain authority for client sites.
Social Media Marketing Manager
June 2021 – November 2021- ●Led social media strategy across Instagram, Facebook, and LinkedIn for an education institute — planning content around admissions cycles, course launches, and student success stories to drive enrollment-related engagement.
- ●Created visual assets (banners, infographics) and tracked campaign performance through analytics tools; used data insights to adjust content mix and posting schedule.
- ●Integrated on-page SEO into social content strategy, linking social-driven traffic back to key website pages to improve organic performance.
- ●Designed and executed impactful social media campaigns.
- ●Utilized SEO techniques to drive traffic and improve search rankings.
- ●Created compelling graphics to enhance visual appeal on social platforms.
Digital Marketer
March 2020 – December 2020- ●Implemented on-page and off-page SEO strategies.
- ●Conducted in-depth content research and keyword analysis.
- ●Analyzed website performance to identify improvements, and boosted page views by 5%.
Selected Work
Pro Bono & Impact Projects
Gargi's Recycled Handicrafts
Built and customized an Odoo e-commerce website with modern UI/UX, product integration, and content publishing for recycled handicraft products.
Vacoustics
Managed YouTube and Instagram presence by creating engaging content, developing growth strategies, and overseeing research, scheduling, and performance optimization, resulting in a ~20% increase in views and followers.
Dakshta Sashaktikaran Evum Shodh Sansthan
Developed and upgraded the NGO's Blogger website with custom coding, enhanced performance, and integrated QR-based donation system.
The Scorpion Goddess
Built and optimized websites with SEO-driven content and trend-based strategies to boost user experience and engagement.
Certifications & Achievements
Education
Academic background and specialized training.
MICA (with upGrad)
- ●Grade: 96.78
- ●Specialization: Social Media and Content Marketing (Grade: 95.33)
- ●Generative AI (Grade: 90.28)
Mohanlal Sukhadia University
- ●CGPA: 6.57
